10 million of ipods in 3 months
April 27
Amazing!
Apple has increased 88% its benefits during the last 3 months. The main reason was that apple sold 10 million of ipods in only 3 months!!!
during the last 5 years more than 100 million of Ipods were sold. This is the typical example how an innovation may impact and changing the behaviour of consumers in a very short period...
It also shows that no business (music cd's etc.) is not forever...companies need to innovate.
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What amazes me most is the fact that we made the quantum leap from cassettes to cds in 19 years (1963-1982). Again from CD to IPOD it took us 19 years (1982-2001). Do we wait another 19 years for the next big thing?