www.Santiago Iñiguez.com, Dean and Professor of Strategy

The Google Online Marketing Challenge.

"Your (Google) challenge, should you choose to accept it, is to compete with students from all over the world in a global online marketing competition.

Developed by professors in collaboration with Google, the Challenge is a great opportunity for students to gain practical, real world online marketing experience. You also get the excitement of competing on a global level for a chance to visit the Google Headquarters in Mountain View, California, and meet the team that created AdWords.

How does it work?

Student teams will receive US$200 of free online advertising with Google AdWords and then work with local businesses to devise effective online marketing campaigns. You will outline a strategy, run your campaign, assess your results and provide the business with recommendations to further develop their online marketing. Teams submit their reports and are judged by a panel of independent academics from all over the world.

Who can enter?

The Challenge is open to any higher education institution from anywhere in the world. To participate, register before Feb 1st 2008. Please note that to register, you must be an academic employed by a higher education institution and conducting lectures or seminars for students. Students cannot register."

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