Italy might be the favorites to win this world cup, but irrespective of that result, this World cup might just be the most viewed event in the world. The numbers are astounding .
It remains to be seen what this world cup means for mobile technology companies that are hoping to generate revenues by streaming videos and information about games to subscribers.
Some of the services on offer include:
– Websites sending an SMS with latest information to a user’s mobile phone, for example the one offered by Yahoo for free
– Providing access to streaming video clips covering goals and key actions and highlights on demand, for example V Cast from Verizon Wireless in the US with a subscription fees of $15 a month.
– Live streaming video of matches onto 3G enabled mobile phones in countries like Switzerland, Italy and Germany, this is mostly pay-per-view.
Experts are skeptical about the reliability of live streaming video with current technology and bandwidth limitations. I have V Cast on my mobile and recorded video clips have sometimes been jerky and have had buffering problems. So, it is hard to imagine live video will be smoother especially if a lot of users are viewing at the same time.
A report from Informa Telecoms and Media predicts up to $300m in revenues from users watching football on mobile phones. This World cup is being viewed as a showcase for mobile technology companies to try and popularize this medium, so these numbers are expected to climb to much higher levels by the time the next world cup comes around. Add to it the fact that mobile technologies will be much more advanced and mobile phones capable of handling streaming video will be widely used.
For now though, it seems that established mediums of obtaining content will generate the most revenues for mobile operators. Services like SMS, mobile ringtones, pictures, and logos are expected to rake in the most revenues. This piece of news proves that fact.


dan henderson May 7, 2008 - 2:52 am

Sneaky and deceitful companies like Jamster,
will always be popular. Ringtones are simply a spur of the moment buy. They will always be popular, no matter how much you complain or mock the industry. Everyone wants the latest tune on their phone.

psychic December 28, 2009 - 7:34 am

i am looking on yahoo, came to your post, i read couple of your post very nice.
hoping to read more such post in future.

schronienie August 20, 2013 - 3:23 am

Very interesting information!Perfect just what I was looking for!

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