Santiago Iñiguez, Dean and Professor of Strategy
Someone kindly passed me this news that I believe will be interesting for you, particularly in light of the post of José Esteves of 5th May, which refers to the attempt of Microsoft to buy Yahoo: “OPA de Microsoft a Yahoo!
Press Release from the Microsoft website “…Plans to Build Internet-Wide Advertising Platform for Advertisers, Publishers and Ad Agencies.”
REDMOND, Wash. — May 18, 2007 — Microsoft Corp. today announced it will acquire aQuantive, Inc., for $66.50 per share in an all-cash transaction valued at approximately $6 billion. This deal expands upon the Company’s previously outlined vision to provide the advertising industry with a world class, Internet-wide advertising platform, as well as a set of tools and services that help its constituents generate the highest possible return on their advertising investments.
One of the leading bloggers in the world (66th), Om Malik wrote today his commentaries on this in “Of Mad Money & Ad Networks“:
In 2006, according to Internet Advertising Bureau, the advertising revenues reached an all time high of $16.8 billion. In comparison, $11 billion has been spent by various players in buying out ad networks. Don’t be surprised if this number rises even higher. Welcome to the mad-money phase of the eyeball boom!
The latest jaw-dropping move comes from Microsoft that has bought aQuantive, another ad network, based in Microsoft’s backyard, Seattle, for $6 billion and change. The move is a reaction to losing DoubleClick ($3.1 billion) to Google. Earlier this week, WPP bought 24/7 Real Media for $650 million.


Paul Murphy May 18, 2007 - 9:13 pm

The online advertisement market is actually a $40bn market and at present a very small part of a larger $600bn ad market.

rabaty August 31, 2013 - 3:42 pm

Recent Blogroll Additions…

I saw this really good post today….

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