The Google Online Marketing Challenge – for students (Feb.1)

Written on January 27, 2008 by Ángel Barbero in Web 2.0

www.Santiago Iñiguez.com, Dean and Professor of StrategyGoogle

The Google Online Marketing Challenge.

"Your (Google) challenge, should you choose to accept it, is to
compete with students from all over the world in a global online
marketing competition.

Developed by professors in collaboration with Google, the Challenge
is a great opportunity for students to gain practical, real world
online marketing experience. You also get the excitement of competing
on a global level for a chance to visit the Google Headquarters in
Mountain View, California, and meet the team that created AdWords.

How does it work?

Student teams will receive US$200 of free online advertising with
Google AdWords and then work with local businesses to devise effective
online marketing campaigns. You will outline a strategy, run your
campaign, assess your results and provide the business with
recommendations to further develop their online marketing. Teams submit
their reports and are judged by a panel of independent academics from
all over the world.

Who can enter?

The Challenge is open to any higher education institution from anywhere in the world. To participate, register
before Feb 1st 2008. Please note that to register, you must be an
academic employed by a higher education institution and conducting
lectures or seminars for students. Students cannot register."


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