7
Apr

Peer Blog Pressure

Written on April 7, 2008 by Guillermo de Haro in Web 2.0

We have heard many times about ‘Peer Group Pressure’. Sometimes the group, routines, common rules, make us do things we do not like or want to. But today I want to talk about other kind of pressure. The blogging pressure.
Reading today about the death of some bloggers in the USA I have been asking about the reasons looking at my way of blogging here, or even my way of writting books. In Spain I now some bloggers. Nice people, they love what they do, most of them do not live from it. But in the USA the new market being created as advertising is moving to the Net, has helped rise a new race of people. Professional bloggers.
Heading for the last breaking new, not like the former journalists we discovered in the movies, but for the 10$ per post. Some are supposed to get rich, like Perez Hilton. Others are not having such a happy ending. They live and work at their homes, helping us see that working home is not so nice when four other co-workers are also at your facility. Some days ago and Spanish website about NBA was bought at a nice figure. Main reason was that they are the best at getting the good rumor, but also that they are awaken working while America sleep, so when the States wake up they have the news hot from the oven. But if you blog and live in Brooklyn you better not sleep. Years ago the yuppies were in a similar mood. Ask Bret Easton Ellis if you don’t believe me or take a new watch at ‘Wall Street’. But they expected glory and tons of dollars thanks to the American Dream and the IPO or M&A.
Today, profesional bloggers have no such glamour but they do have tons of job, a market that is suffering from expected recesion, and shortage in his life. Is this the new journalism we were expecting? Maybe the close contact with the audience is making them be more implicated and have more pressure. We must remember that today the web are conversations. Any blogger feeling that pressure near here?

Comments

Juan Gregg April 7, 2008 - 4:43 pm

Playing the oracle’s role: I presume that maybe some day those professional bloggers will be not just web journalists, but opinion leaders with a lot of credibility within a growing group of people who will consider them as gurus. So the marketing people will be aware of that and will start negotiating with them in order to “casually” appear in their blogs “incidentally”. Blog consumers are not fool, so in a short time, they will discover that merchant relation and will discriminate between good and bad bloggers (the ones whom are loyal to the blog concept and the commercial buccaneers), but on that moment the whole blog industry was going to suffer the credibility loose and the story must start again…

Andrew M June 9, 2008 - 8:16 pm

It’s been really interesting the last 3+ years how mainstream media has sort of lost it’s ‘pull’ with Gen Y, X, Z whose focus has shifted to quasi-news from non-professional ‘reporters.’ I believe one of the main reasons for the popularity of this new breed of ‘reporters’ and social commentators is the social group and the closeness they feel towards others in their (dare I say) profession.

Andrew Jacob February 17, 2009 - 1:08 pm

Hi,
I admire the valuable information you offer in your blog.I have found that social
networking has expanded my network contacts and also made me less ambivalent about putting myself out there.
Thanks,
Andrew Jacob
China Sources Procurement

Andrew Jacob February 17, 2009 - 1:08 pm

Hi,
I admire the valuable information you offer in your blog.I have found that social
networking has expanded my network contacts and also made me less ambivalent about putting myself out there.
Thanks,
Andrew Jacob
China Sources Procurement

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