10
Nov

Gartner’s Top 10 Strategic Technologies for 2011
Cloud Computing
Mobile Applications and Media Tablets
Next Generation Analytics
Social Analytics
Social Communications and Collaboration
Video
Context-Aware Computing
Ubiquitous Computing
Storage Class Memory
Fabric-Based Infrastructure and Computers

Gartner’s Top 10 Strategic Technologies for 2010
Cloud computing
Advanced analytics
Client computing
Green IT
CPD redesign
Social computing
Security
Flash Memory
Virtualization
Mobile applications

Gartner has listed the top 10 strategic technologies for 2011. This list changes significantly the previous projection for 2010 as shown on Computer.es. Four of the ten technologies that appeared in 2010`s list have been dropped, and replaced by another four which are new to the list. The remaining six have seen modifications and do not even appear with the name and definition of previous year.

Setting forecasts on the industry trends looks like a rapid contest chart. So, how should companies use this list?

Gartner gave some clues during its press release.

“Companies should factor these top 10 technologies in their strategic planning process by asking key questions and making deliberate decisions about them during the next two years,” says David Cearley, VP and distinguished analyst at Gartner.
“Sometimes the decision will be to do nothing with a particular technology,” says Carl Claunch, VP and distinguished analyst at Gartner. “In other cases, it will be to continue investing in the technology at the current rate. In still other cases, the decision may be to test or more aggressively deploy the technology.”
Whilst this is all right, the main problem is companies may yet feel this as a technology race. Just another element that adds to their business pressures!  Of course, companies will have to decide to do nothing with a number of technologies. But the starting point for a company should be identifying its opportunities in market trends instead of ticking off this or that technology from a top 10 list.

Comments

Rita November 11, 2010 - 1:02 am

I think the list speaks volumes from a Marketing perspective. Companies have struggled with incorporating social media into their marketing mix, due to not only not knowing what to do with it, but also market readiness to adapt. Looking at the 2011 list, I see more advancements are noted for the social network sphere, I include “context-aware computing” in this category.

Interestingly, I recently thought I needed a super light and collapsible laptop that would expand out to have a 17″ monitor. I was thinking the only way to avoid cracks from the folding would be to use a fabric based screen. Looks like I may see one of these things soon.

Marta Domínguez November 16, 2010 - 2:22 pm

Yes, social centered technologies seem to be a trend. I just wondered how many companies will have some strategic thinking about this. The trend is to just add social to the bag…

Rita November 29, 2010 - 6:53 pm

I’m sure next generation analytics, social analytics will help companies recognize and understand better the use of social media.

The other item on the list of interest in terms of marketing is mobile applications and media tablets, with screen size still a limitation, I wonder how invasive advertising on these media types will have to be to be effective. I’m also curious as to the effectiveness of banners within free mobile apps. Something else the next generation analytics can help with, I’m guessing.

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