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What was it about convergence?

So much that we heard about choice of consumption of content regardless of the device and platforms in 2005 and following years, what has eventually been the benefit of it all? Don´t know? What did convergence meant in the first place?

Well, let´s do a quick recall. The promise of truly converge was to add value to traditional revenue streams. In any of these ways:

At Olswang [1] they´ve been tracking the trends in technology, media and telecoms by analysing the effects in executives and consumers. Their last 2011 report provides interesting food for thought. My key headlines are these:

However, most consumers still prefer watching linear TV as opposed to video-on-demand (premium). And the war for personal screens as single or companion for content consumption is still in its infancy.

In summary, not much of adding up to traditional business. Or perhaps, it´s just to early to draw conclusions.

Digital Devices Convergence Report 2011 [2]//