Getting old

Written on July 14, 2011 by Marta Domínguez in The Global Business of Technology

This week I heard some big heads from the IT industry worry about two “-ism” tendencies: consumerism and commoditization. Nothing but the result of cheap and broadly available services and technologies that we all know. This ia a change of guard that every company in any industry must be prepared for. For example to change their businss models, adopt a new technology…

But to technology firms it indeed looks worst because of the urgency sentiment that steams from it. Go and ask Microsoft, Dell or HP what they think of the blurr way that the (old) PC-based industry looks like today with their margins squeezing down because of much cheaper Asian competitors.

As Seth Godin puts it there is a point when organizations and people start talking about themselves like they’re old. It never happens at the same time for everyone -contrary to what so many companies may believe.

I doubt they all know the answer to this (apparently) simple question: When did we get old?

If you´re a technology or IT company odds are that you should get oldy before your counterparts in government, FMCG, banking, and professional services do.

The problem is when you are fully ignorant about your ageing till your customers tell you. Sure SAP is regretting being displaced by ‘young’ salesforce.com in the enterprise software arena as much as Nokia is scourging herself for letting others into the smartphone poddium.


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