Archive for February/2012

28
Feb

Parece que algunos creativos publicitarios y gente del marketing lo de internet no terminan de entenderlo…ahora algunas empresas (como KIA) han decidido colgar anuncios con audio en redes sociales como facebook, lo que está creando mucha polémica y un efecto contrario a lo que esas empresas buscan: su reputación y el repudio a sus marcas. a los ejecutivos de esas empresas quizás seria mejor que entiendan como funcionan las redes sociales, vean como se usan, y quizás no tomarian decisiones de marketing como estas, menos planes de marketing, menos numeritos y más compreender cada herramienta social, les sería más útil que tantas “P”. o que les pregunten a sus hijos a ver que les parece colgar estos anuncios en facebook…

Existe un grupo que se llama “odio anuncios de Internet con sonido” http://www.facebook.com/no.ads.with.sound

18
Feb

Europe is suffering a big crisis and also Europe has been losing competitiveness with respect to other regions. This is worst in business sectors like in high-tech industries and technology. European companies are also falling in order to be more productive and efficient in managing its business processes and information and providing innovative products and services.
Nowadays, Everyone agrees that technologies play an important role in all these aspects. However most of the Top European Business schools don’t include as a core of their MBA technology management! Theoretically, a MBA program should provide knowledge and skills to allow business managers to run a business. But most of the European top business schools MBA core skills focus in accounting, finance or marketing. And with all this effort, European economy is doing badly…

Is the core of the MBA program really preparing Business managers to run a business? According to the definition of business, “A business (also known as enterprise or firm) is an organization engaged in the trade of goods, services, or both to consumers”. So it seems that a business is not only about accounting,finance and marketing….Most of the Top European business schools use teaching cases related to companies such as Facebook, Twitter, Google, Amazon or Apple to talk about these companies mainly in terms of strategy or marketing, can we really discuss the business strategy of these companies without understanding the changes in information society and technology evolution? I doubt it.

Strangely, most of the Top European Business schools don’t include a course related to technology/information management or how to educate business managers in leading technology management to improve their businesses, foster business process improvement, e-commerce, business integration, information quality, customer experience, business synergies, innovation and competitiveness. Most Business managers and companies invest huge amounts of money in ERP systems, CRM, or business intelligence applications and they don’t have a clue about them.
Understanding technology management is more than showing that Youtube or Facebook can be useful for your marketing campaigns or that Apple is earning a Fortune, or studying Facebook market valuation without understanding the world of social media and social networks.

13
Feb

con muchas satisfacción he leido sobre el exito de la nueva herramienta de democracia digital y participación ciudadana que ha presentado Arantza Quiroga, la presidenta del parlamento Vasco. Arantza y su equipo, que son fieles defensores de incrementar la participación ciudadana y de implementar mecanismos de democracia digital, vienen asi a demostrar que con voluntad y proactividad se pueden implementar este tipo de iniciativas. Los ciudadanos si desean participar y contribuir, y son los politicos (y sus partidos) que muchas veces ponen problemas a esa participación ciudadana. Espero que otros politicos, gobiernos y comunidades autonomas tomen este ejemplo del Pais Vasco y de futuro veamos mas iniciativas como estas. El ciudadano hoy en dia es un fiel “prosumidor” que le gusta no solo consumir de forma pasiva pero ser alguien que de forma proactiva le gusta opinar y dar sugerencias y proponer ideas, al final si bien gestionado este proceso, el grado de satisfacción alcanzado a nivel politico será mayor pues el ciudadano se sentirá satisfecho por haber hecho parte de la solución.

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