Europe is suffering a big crisis and also Europe has been losing competitiveness with respect to other regions. This is worst in business sectors like in high-tech industries and technology. European companies are also falling in order to be more productive and efficient in managing its business processes and information and providing innovative products and services.
Nowadays, Everyone agrees that technologies play an important role in all these aspects. However most of the Top European Business schools don’t include as a core of their MBA technology management! Theoretically, a MBA program should provide knowledge and skills to allow business managers to run a business. But most of the European top business schools MBA core skills focus in accounting, finance or marketing. And with all this effort, European economy is doing badly…

Is the core of the MBA program really preparing Business managers to run a business? According to the definition of business, “A business (also known as enterprise or firm) is an organization engaged in the trade of goods, services, or both to consumers”. So it seems that a business is not only about accounting,finance and marketing….Most of the Top European business schools use teaching cases related to companies such as Facebook, Twitter, Google, Amazon or Apple to talk about these companies mainly in terms of strategy or marketing, can we really discuss the business strategy of these companies without understanding the changes in information society and technology evolution? I doubt it.

Strangely, most of the Top European Business schools don’t include a course related to technology/information management or how to educate business managers in leading technology management to improve their businesses, foster business process improvement, e-commerce, business integration, information quality, customer experience, business synergies, innovation and competitiveness. Most Business managers and companies invest huge amounts of money in ERP systems, CRM, or business intelligence applications and they don’t have a clue about them.
Understanding technology management is more than showing that Youtube or Facebook can be useful for your marketing campaigns or that Apple is earning a Fortune, or studying Facebook market valuation without understanding the world of social media and social networks.


Andreu February 21, 2012 - 11:38 am

I couldn’t agree more, but my experience in the IXMBA program at IE in this regard was very disappointing. The IT class was little more than coments about press articles. In contrast with other subjects, there were no real case studies for us to prepare and discuss and there was no good support material either. Maybe it was due to lack of good case studies available. I hope that the course has improved since then (2008).

Sara February 21, 2012 - 12:55 pm

I absolutely agree with this. post, Nowadays IT is a competitive advantage and we cannot afford as executives to understand how to adopt and use it, it’s critical to any company,
Contrary to Andreu, I loved the IS course, in fact it was the only course that provided us a current and state of art about the world.

Jose Esteves February 21, 2012 - 1:32 pm

At least in my case as teacher of some of the IS courses, I always use different cases and material, and some of this material is developed by the IS department, here is the link to some of the multimedia material

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