21
Dec

Spain Brand website of web 1.0 era

Written on December 21, 2012 by José Esteves in Executive Master en Sistemas de Información

Social media is already a mature reality, but Spain has just launched a website http://www.marca-españa.es/ of the era of the “dinosaurs”, a Web page that can be categorized as web 1.0 era… with a touch of web 2.0 with a blog that has a post for now (without comments).

And not yet in english…one of these days…

Where is twitter, facebook, linkedin? and a strategy of integration with social media tools? nothing!

Did they think in Search Engine Optimization (SEO) issues?

If Spain brand managers think that being on the Web is to create a website and put a link to “contact them” and not realizing that we are in another stage, the stage of social networks, of conversations, integration of social tools

Let’s see if they will say the cost to create a web page like this (paid with citizens money) and who was the company that has developed the amazing web 1.0 website…

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