Apple for fast fashion

Written on January 16, 2013 by José Esteves in Executive Master en Sistemas de Información

Los ultimos rumores del CES sobre la empresa de la manzana es que planea lanzar una nueva version de sus tabletas para marzo, actualizar la pantalla del mini con retina y crear una nueva version del ipad. Todo esto viene despues de las recientes caidas en bolsa de Apple en bolsa por los resultados de la venta del iphone5, que aunque apple seguramente va a tener uns resultados espectaculares, estos no contentan a los mercados. Y ese es otro probelma de Apple, en los ultimos años Apple ha empezado a jugar a los mercados y a la bolsa, y aqui estos son crueles con estimativas y resultados a corto plazo. Apple siempre se ha categorizado pro ser una empresa que tenia una cultura muy propria alejandose de estar continuamente lanzando productos, preferiendo apostar por solo lanzar productos con actualizaciones que poartasen valro significativo a sus clientes, pero en los ultimos años Apple parece casi querer imitar el modelo fast fashion de Zara (una nueva coleccion cada dos semanas) para agradar a los mercados y a los inversores avidos de numeros y resultados


Rafa February 18, 2013 - 6:22 pm

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Peter April 3, 2013 - 10:11 pm

Tuvieron problemas con las patentes de la mini, y apple como muchos sabemos es solo comercial, es hasta casi normal que sus adeptos se gasten sus 400€ por lo que tienen +1 (tienen iphone 4, ahora tendran el 5).

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