The horse meat scandal in Europe is showing there is a large-scale fraud and the need to develop traceability rules processed food. But it is not enough just to implement traceability technologies. They are only as accurate as the information put into the system.

These kind of attitudes and behaviours from the food industry are the ones that really show that companies really understand and implement corporate social responsibility (CSR): “CSR policy functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance within the spirit of the law, ethical standards, and international norms. CSR is a process with the aim to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders.” (source Wikipedia)


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