Archive for the ‘Información y tecnología’ Category


Google Mania by Mahesh Pillai – GCMBA07 Alumn

Written on October 18, 2006 by Guillermo Montes in Información y tecnología

The Mountain View, California based firm is in the news again, for the right reasons of course (unlike HP, which is based not very far from Mountain View). After its headline-hogging buyout of YouTube (, Google ( has announced that it has merged its online word processing tool Writely and online spreadsheet tool. The new combination will now be called Google Docs and Spreadsheets (not a very creative name I must say).
Online forums are abuzz with debates over whether this is a nail in Microsoft’s Office coffin. My thoughts are that while Microsoft might not see this as an immediate threat to its virtual monopoly over the office tools space, the long run will see Microsoft having to contend with strong competition from Google and others if it does not respond with an online option of its office suite.
Two other factors will weigh in on how this market shapes out for Google. First, the fact that Google’s word and spreadsheet applications have much less features compared to Word or Excel. This will make acceptance from medium to large business virtually impossible, since functionality will most likely be a higher factor than cost. For Small to Medium scaled businesses, Google is an enticing option given how expensive the Microsoft Office suite can get. The second factor is the competition in this field. SaaS applications like Zoho, Open Office , and Thinkfree are way ahead of Google’s word and spreadsheet applications in terms of the functionality they offer.
Analysts point out that Google should try to popularize their office products by making a full featured stand-alone version available. I doubt if Google will ever take that route, since it is not their business model. They are not a software company and they don’t make money by selling software. Advertising is what brings in their moolah and offline, stand-alone applications are certainly not a way of generating ad revenues.
Microsoft’s launch of its touted online office suite is a much awaited event and is sure to make things interesting. In the meantime, if using cool free office tools give you a high, be sure to check out


CrackBerry Pearl by Mahesh Pillai – GCMBA07 Alumn

Written on October 17, 2006 by Guillermo Montes in Información y tecnología

So what is all the talk about people getting addicted to their BlackBerry??
If rehab is the first thing that comes to mind, think again, the new BlackBerry Pearl will send you to email hell and you might actually enjoy it!
BlackBerry Pearl ( is the latest phone from the Canada based technology company Research in Motion (RIM ( At $199 (from T-Mobile (, this is phone worth owning for all the features that it offers. Users of the old BlackBerry will instantly notice the absence of the signature scroll wheel, which has been replaced by a trackball which is pretty intuitive and easy to use once you get the hang of it. That’s not all that has changed. Moving away from just catering to its typical business users, the Pearl has new multimedia features that are designed to attract hipper style conscious users.
Weighing a wispy 3.2 ounces and a half an inch thick, the Pearl has new multimedia features that include a 1.3 megapixel camera, iTunes enabled mp3 player, MPEG video player, microSD card slot in addition to the 64MB flash memory. This adds to the other features of Web browsing, Email, and Organizer. An impressive feature is support for Google Maps.
If you are one of the 5 million users who like to be seen scrolling through messages on their BlackBerry’s and had hoped that you could do more with your phone than just make calls and check email, a shift to the Pearl might be well worth it. The rest should buy it at your own risk of addiction.


Mobile Myspace by Mahesh Pillai – GCMBA07 Alumn

Written on July 26, 2006 by Guillermo Montes in Información y tecnología

What are the technology fads that are very popular among the youth today and can there be some way of integrating them into one product? Helio, a JV between EarthLink and Korea-based SK Telecom answered these questions by introducing Hero and the newer Kickflip cellphone models which integrate the immensely popular with mobile technology. The Helio phones are manufactured by Korean company VK Mobile and utilize Sprint’s high-speed EV-DO mobile network.
The Kickflip comes with a lot of multimedia features including a 2-megapixel camera with flash, a music player, voice recorder. Other extras include a TV-out port, a USB port, and Micro SD card slot allowing for availability of additional memory. It also has the usual text and multimedia messaging features. The most unique feature is of course its integration with
With existing mobile carriers, you can customize your myspace page to send you an SMS when you receive a new message from a friend on myspace. But, with the Helio Kickflip, you can almost do everything that you could do by accessing myspace from a computer. You can read your mail, post messages, search for new friends, respond to new friend requests and most importantly post photos to your myspace page directly from your phone. The only features not available are listening to music or watching videos from the site.
What with all these features, the Kickflip comes with a $200 price tag not including the monthly fees, which is a little high considering the fact that it is primarily targeted at the 16-25 age-group. Other features that are surprisingly missing are Bluetooth and instant messaging, which are very popular among the younger generation.
This is definitely a major step in online social networking becoming more mobile and popular. Helio will of course have to wait and see how this new offering catches on in the US.


On 13th July Dell announced several changes to its pricing strategy. According to the release, Dell plans to drastically reduce its use of mail-in rebates and other short-term promotional offers that are a regular feature of Dell’s overall strategy. Instead, customers will be able to avail the reduced prices immediately. This is definitely a step in the right direction since it makes it easier for customers to compare and choose products. What is driving Dell to make all these changes? A look at all the recent news (mostly bad) about Dell makes for some interesting reading.
Although Dell is a clear market leader in the PC industry, the first three months of 2006 saw Dell loosing a considerable share of its US PC market to its rivals. Dell’s first quarter performance is testimony to its falling share of the market. Its revenue grew by 6 percent, while HP’s grew by 10 percent. Research firm Gartner reports that PC sales of HP spiked from 13.8 percent to 14.9 percent while Dell’s dipped from 16.9 to 16.5 percent last year.
Dell has been very aggressive with its pricing strategy bringing the PC industry to the brink of a price war. The prices of PCs have been dropping at a faster pace than ever before. Intel dropped prices on most of its chips further fueling price drops from PC makers. Intel’s close rival AMD is yet to reach an agreement with Dell on a partnership. I think it will be interesting to see what happens when AMD and Dell launch a PC together, since Dell’s rivals HP and Gateway are already selling PCs with AMD chips.
Internally, Dell has largely lost the edge that it had in the early 90’s with its efficient supply chain model since all its rivals have caught on to that bandwagon. Early advantages obtained by off-shoring its technical support operations have been a challenge to maintain for Dell. A growing number of service complaints have forced Dell to re-look at its offshore strategy and they recently announced an investment of $100 million in initiatives to improve its customer support infrastructure.
Dell’s strategy of diversification into other consumer electronic products like televisions, printers, digital cameras etc. has also seen mixed success. Desktops and Notebooks still account for 85% of Dell’s revenues.
Dell’s stock has been taking a pounding and has been steadily loosing ground over all this news, which is not surprising since Wall Street does not really need a lot of bad news to loose faith in a company. For other (non Wall Street gibberish speaking) people like me, there is still hope. Personally, I’ve not had any bad experiences with my 2 Dell laptops, although the news of a laptop bursting into flames is a bit scary.
Having studied Dell and its strategy for my MBA Strategy class, I have come to appreciate the way Dell turned a relatively simple model into an industry leading force. I believe that Dell can survive this downward trend. The second quarter has traditionally been a bad time for PC makers since there is no back to school buying or holiday season during this time of the year. The new pricing strategy and huge new investments in customer support will definitely show positive results in the third quarter.


Italy might be the favorites to win this world cup, but irrespective of that result, this World cup might just be the most viewed event in the world. The numbers are astounding .
It remains to be seen what this world cup means for mobile technology companies that are hoping to generate revenues by streaming videos and information about games to subscribers.
Some of the services on offer include:
– Websites sending an SMS with latest information to a user’s mobile phone, for example the one offered by Yahoo for free
– Providing access to streaming video clips covering goals and key actions and highlights on demand, for example V Cast from Verizon Wireless in the US with a subscription fees of $15 a month.
– Live streaming video of matches onto 3G enabled mobile phones in countries like Switzerland, Italy and Germany, this is mostly pay-per-view.
Experts are skeptical about the reliability of live streaming video with current technology and bandwidth limitations. I have V Cast on my mobile and recorded video clips have sometimes been jerky and have had buffering problems. So, it is hard to imagine live video will be smoother especially if a lot of users are viewing at the same time.
A report from Informa Telecoms and Media predicts up to $300m in revenues from users watching football on mobile phones. This World cup is being viewed as a showcase for mobile technology companies to try and popularize this medium, so these numbers are expected to climb to much higher levels by the time the next world cup comes around. Add to it the fact that mobile technologies will be much more advanced and mobile phones capable of handling streaming video will be widely used.
For now though, it seems that established mediums of obtaining content will generate the most revenues for mobile operators. Services like SMS, mobile ringtones, pictures, and logos are expected to rake in the most revenues. This piece of news proves that fact.



Written on April 20, 2006 by Ricardo Pérez Garrido in Información y tecnología

Comienza la vida de este espacio sobre tecnología y empresa, como un foro para dar salida a algunas de las discusiones que sobre el tema tienen lugar en las Comunidades de IE, y como una ventana para explorar algunos de los temas más interesantes que se están produciendo en este área.
La perspectiva que intentaremos dar a los textos que se publiquen será la de buscar ideas nuevas, soluciones y experiencias, compartir y propagar conocimiento generado en nuestro entorno o localizado en otros medios, con el fin último de servir como alternativa a los medios tradicionales utilizados para estos fines (prensa, revistas especializadas y académicas, libros…) pero con una característica de inmediatez que creemos puede aportar mucho valor.
Esperamos vuestra contribución en forma de comentarios y textos para su publicación. No queremos ser un lugar para generar controversias inútiles, sino para discutir problemas y soluciones, generar y difundir ideas, explorar tecnologías y sus implicaciones en las organizaciones y modelos de negocio. El tiempo dirá si lo conseguimos.

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