Archive for the ‘Technology trends’ Category


Santiago Iñiguez, Dean and Professor of Strategy
Someone kindly passed me this news that I believe will be interesting for you, particularly in light of the post of José Esteves of 5th May, which refers to the attempt of Microsoft to buy Yahoo: “OPA de Microsoft a Yahoo!
Press Release from the Microsoft website “…Plans to Build Internet-Wide Advertising Platform for Advertisers, Publishers and Ad Agencies.”
REDMOND, Wash. — May 18, 2007 — Microsoft Corp. today announced it will acquire aQuantive, Inc., for $66.50 per share in an all-cash transaction valued at approximately $6 billion. This deal expands upon the Company’s previously outlined vision to provide the advertising industry with a world class, Internet-wide advertising platform, as well as a set of tools and services that help its constituents generate the highest possible return on their advertising investments.
One of the leading bloggers in the world (66th), Om Malik wrote today his commentaries on this in “Of Mad Money & Ad Networks“:
In 2006, according to Internet Advertising Bureau, the advertising revenues reached an all time high of $16.8 billion. In comparison, $11 billion has been spent by various players in buying out ad networks. Don’t be surprised if this number rises even higher. Welcome to the mad-money phase of the eyeball boom!
The latest jaw-dropping move comes from Microsoft that has bought aQuantive, another ad network, based in Microsoft’s backyard, Seattle, for $6 billion and change. The move is a reaction to losing DoubleClick ($3.1 billion) to Google. Earlier this week, WPP bought 24/7 Real Media for $650 million.


Santiago Iñiguez, Dean and Professor of Strategy
On this blog there have been references to the search by Telcos for other sources of revenue due to declining profits by José Esteves in “Wimax: the new enemy of telecos?“and to the issue of privacy of data by Fernando Aparicio in the post “Privacidad por Contrato” These are both relevant to the project outlined in the article of The Economist that I read last month. It’s a project currently being implemented by the Town Hall of Rome along with MIT and Telecom Italia and involves the collection of anonymous data from mobile-phone networks to create image maps that show how people are moving around. Real Time Rome, as the project is called, would allow ambulances and fire engines reach their destinations a lot more quickly with the increased traffic knowledge it provides, as well as many other advantages particularly useful for municipal governments and would have many business applications
In the past such information “was collected via traffic helicopters, roadside cameras, police patrols, sensors embedded in roads, tracking units in vehicles, data from public-transport turnstiles and surveys. But the resulting picture is often inadequate, expensive–or both.” Rome´s transport authority says the new system will allow them to scrap an annual survey that costs 60 euros for each of the 2,000 respondents.
If you prefer hearing about the project in audio then here is a BBC audio intervew of Carlo Ratti, the director of MIT’s Senseable City Laboratory that is the inspiration for the project.
RealtimeromeAccording to an architecture adviser to the Mayor of London and the director of last year’s Venice Architecture Biennale, at which MIT displayed a prototype real-time map of Rome (see picture) “London is preparing for a projected additional 1m inhabitants in the next 15 years, and people-movement maps “will be invaluable” in planning housing and transport. Politicians will take to the technology because it can provide solid statistical backing for politically unpopular planning decisions.”
According to officials in the town hall in Rome, urban planning will be greatly enhanced including expansion of their metro system, reallocation of their 2100 buses (bus timetables could take account of hourly or daily variations) and better placing of traffic lights etc. Furthermore, a better evaluation of commercial property could be made, based on the frequency of passers by.
It is also forseeable that national tourist agencies could better plan their foreign marketing campaigns knowing just how many from each nationality (identified from their mobile-phone network) spend most most of their time in town or how many prefer the beach etc. In Rome marketing departments might soon have the possibility to know the exact concentration of people who pass their advertising banners, or in what street they should open their shop knowing just how many will pass by.
“We already have many cities onboard, including Florence and Rome in Italy, and Zaragoza in Spain,” said the previously mentioned Carlo in an interview with CNET” Furthermore, Mobilkom Austria, is working with MIT to create movement-maps in the city of Graz.

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Wimax: the new enemy of telecommunication companies?

Written on November 17, 2006 by José Esteves in Technology trends

Last week some telecommunication companies announced their results during 2005. After the presentation of its results, deutsch telecomm has just changed its CEO…Telefonica is doing quite well thanks to adsl connections, same with france telecom, but for long they may increase results because of adsl users?
After VOIP, i think that the next challenge to telecommunications revenue model, is Wimax technology. WiMAX (standardized in IEEE802.16) is a wireless standard for so-called “MAN” application, or Metropolitan Area Networks (an intere city). It complements Wi-FI (IEEE802.11) which is inteded for “LAN”, local area networks (your house or building). The main advantage of WIMAX would be a slightly bigger thruput, some feature of better control of traffic flowing, but mostly, the reach, which could go up to 50km. So WIMAX could be used to connect to the network when no local WIFI hot spot is available or to connect between them “islands” of WIFI, like for intance connecting a distant village to the nearby city.
Countries like China, have announced the investment on this kind of technology to provide Internet Access. Some latin america countries are also starting to experiment with wimax technology.
New companies such as Alvarion, one of the top players on wimax business are challeging the traditional telecommunications players. Thus, i think that in the near future we will start seeing big changes on these players, they need to adapt to survive…


wikis conquering the enterprise

Written on November 9, 2006 by José Esteves in Technology trends

Google’s recent acquisition of JotSpot has put wikis back in the news — and likely on the radar screens of more CIOs. Companies using them say wikis can supercharge collaboration among employees and also with outside partners.
But can wikis make the jump to a strategic tool for enabling business?
More and more, experts are saying that yes. IBut the wiki revolution is emerging not from IT people. Instead, department-level managers and project managers are leading the charge to use wikis, in part because wikis seem to inspire innovation in employees. Gartner predicts that half of all U.S. businesses will use wikis within three years. Already, vendors like IBM and Microsoft are adding wiki functions to their enterprise collaboration tools.


Luxury Brands to the Web

Written on November 8, 2006 by José Esteves in Technology trends

As reported by the wall street journal on monday, there is a change in store for holiday shoppers this season. Over the past year, many of the world’s biggest luxury brands, that were previously hard to find on the Web, have opened online stores.
Websites such as are creating exclusive agreements with some labels and also improving the way of selling, using multimedia. creates amazing videos for labels like Fendi.
although it seems a typical evolution, it is a radical change in terms of luxury brands culture. The internet’s reputation as a host for discount shopping and bargain-basement deals, epitomized by retailers like eBay and Amazon has until now been a turnoff for luxury goods players.
If selling is the primary goal, online marketing is the second one. With more users surfing the Net, it seems natural that luxury brands try to ad online. For users ther is also another advantage: Price. As the wall street journal mentions, user can compare prices and also buy items that companies sell only online
The issue remains: are luxury brands losoing image and prestige with this movement?

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