Posts Tagged ‘technology#8217;


Getting old

Written on July 14, 2011 by Marta Domínguez in The Global Business of Technology

This week I heard some big heads from the IT industry worry about two “-ism” tendencies: consumerism and commoditization. Nothing but the result of cheap and broadly available services and technologies that we all know. This ia a change of guard that every company in any industry must be prepared for. For example to change their businss models, adopt a new technology…

But to technology firms it indeed looks worst because of the urgency sentiment that steams from it. Go and ask Microsoft, Dell or HP what they think of the blurr way that the (old) PC-based industry looks like today with their margins squeezing down because of much cheaper Asian competitors.

As Seth Godin puts it there is a point when organizations and people start talking about themselves like they’re old. It never happens at the same time for everyone -contrary to what so many companies may believe.

I doubt they all know the answer to this (apparently) simple question: When did we get old?

If you´re a technology or IT company odds are that you should get oldy before your counterparts in government, FMCG, banking, and professional services do.

The problem is when you are fully ignorant about your ageing till your customers tell you. Sure SAP is regretting being displaced by ‘young’ in the enterprise software arena as much as Nokia is scourging herself for letting others into the smartphone poddium.


What was it about convergence?

Written on March 23, 2011 by Marta Domínguez in The Global Business of Technology

So much that we heard about choice of consumption of content regardless of the device and platforms in 2005 and following years, what has eventually been the benefit of it all? Don´t know? What did convergence meant in the first place?

Well, let´s do a quick recall. The promise of truly converge was to add value to traditional revenue streams. In any of these ways:

  • Choice of devices and personal screens. Ie. for TV watching, gaming, connecting, etc.
  • Pipes that support ever growing bandwidth services
  • Platforms that connect different devices. i.e. for entertainment, home security and monitoring.
  • TV on-demand viewing experiences in the living room where customers can navigate the content.

At Olswang they´ve been tracking the trends in technology, media and telecoms by analysing the effects in executives and consumers. Their last 2011 report provides interesting food for thought. My key headlines are these:

  • “All you can eat” service of digital music with no clear future for the music industry.
  • Digital publishing of books and news enthused by the opportunities of tablet devices (the iPad in particular).
  • Games accessible to more casual gamers through digital social networks and smartphones.

However, most consumers still prefer watching linear TV as opposed to video-on-demand (premium). And the war for personal screens as single or companion for content consumption is still in its infancy.

In summary, not much of adding up to traditional business. Or perhaps, it´s just to early to draw conclusions.

Digital Devices Convergence Report 2011//


I start a new section within this blog to converse about the global projection of Business and technology, closely linked to the rest of posts in Spanish (which I will follow posting). More and more business means agility to act globally. And technology is part of the picture. Corporate businesses, entrepreneurial firms and technology-based companies are driven into new challenges about the value of technology and management of global projects. I´ll be posting about the stories of companies and leaders out there, especially from the European perspective. You can also participate telling me about your stories around technology from other national perspectives (by replying to this post). I´ll publish my first post in a few days. Stay tuned!

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